How It All Started
Actually Something began in 2025 when our founder, Catherine, realized she felt like a phony just texting friends “lmk if you need anything” when they were going through tough times. She wanted something more thoughtful than flowers, more personal than a gift card, but still easy to send without costing an arm and a leg.
After scrolling through endless “care packages” online — overpriced boxes of fuzzy socks and hot cocoa that would take three days to arrive — she had an idea: what if there was a service that curated meaningful care packages for specific situations, with the option to personalize them?
She started small, throwing together boxes from dollar store bags and Trader Joe’s snacks. That scrappy start grew into Actually Something, built on a simple philosophy: low-key effort, high-key felt. Because sometimes you have too much on your plate to show up in person — but you still want them to actually feel your care.
Our Mission
Our mission is simple: low-key effort, high-key felt. We craft hyper-specific care packages that validate, comfort, and even make you laugh when life knocks you down
Our Vision
To shift how people give and receive care from generic to emotionally intelligent, from saccharine to self-aware, from surface level to sincere.
Our Values
Quality First
Customer Focus
Sustainability
Meet Our Founder
Catherine Geller
Founder & CEO
Actually Something began when Catherine found herself struggling to find the perfect way to show she cared during life's messy moments. She wanted something that was more thoughtful than flowers, more personal than a gift card, but still convenient to send.
After spending countless hours searching for care packages that actually felt genuine and situation-specific, Catherine had an idea: what if there was a service that curated meaningful care packages for real-life moments, with the perfect blend of practical support and emotional intelligence?
Starting with a simple philosophy of "low-key effort, high-key felt," Catherine launched Actually Something to make thoughtful gifting easy, accessible, and meaningful for every situation life throws our way.